About me

My name is Aphelele Chonco and I am a believer, dreamer-turned-visionary, survivor & lover-of-life ♥︎


I am designer (fashion & graphic), writer/blogger, singer and entrepreneur ♡


My greatest intention is to make a valuable contribution to the world through the pursuit of my passions. This is my life’s mantra:



Seek for, find and exist in spaces that empower you to become the best version of yourself.

Aphelele ‘Aphsie’ Chonco


17 October – Born to Phuti & Sibusiso Chonco at The Bay Hospital.

Completed pre-schooling career via Tshireletso, Ngubo-yolwazi & St Catherine’s.

Completed primary-schooling career via Mzingwenya & Grantham Park.

Completed high-schooling career via Grantleigh College & the National School of the Arts.

Survived fatal car accident, in coma for about a month, took rest of year off to recover.


Start of blogging career via the Inside Aphsie Blog ♥︎

Went back to school & registered UP PHELELE (Pty) Ltd ♥︎

Graduated with a NDip: Fashion Design from the Durban University of Technology.

Graduated with a B-Tech Degree: Fashion Design from the University of Johannesburg.

Transitioned the Inside Aphsie Blog into the insideWomen Blog ♥︎


Completed the Durban Fashion Fair Mentorship programme & showcased the Zulu Maiden collection. 

Completed the Box Shop Mentorship program & launched UPPHELELE.co.za/shop.

Enrolled to the Box Shop Alumni & the Circular Economy Accelerator programs. 


Transitioned the insideWomen Blog into The Book Of Aphsie ♥︎

Founding Managing Director of UP_PHELELE (Pty) Ltd – a fashion & lifestyle brand based in Durban, South Africa.


Learn more about us HERE

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